Bluebird Digital — Spring Launch Campaign Report

Bluebird Digital

Performance marketing · client reporting

Live report · updated 2m ago

What this is — the weekly campaign report as a live page, not a PDF attachment. Toggle channels to isolate them on the chart, hover the trend for dailies, and sort the table. The client pins questions on the exact number — no more “what does slide 7 mean?” emails.

Spring Launch — Campaign Performance

Client: Kestrel Shoes · Apr 1 – Apr 28 · prepared by Ella @ Bluebird

Spend

$48,260

of $72k budget

Conversions

3,912

+18.4% vs March

Cost / acquisition

$12.34

−9.1% vs March

ROAS

4.6×

+0.7× vs March

Daily conversions by channel

Apr 1Apr 7Apr 14Apr 21Apr 28

Channel breakdownTap a header to sort

Channel	Spend	Conv.	CPA	ROAS

Top creativesby CTR

👟

Winner

“Run the city” — video 15s

Meta · Reels placement

CTR 3.4%CPA $9.80

🌤

“Morning miles” — carousel

Meta · Feed

CTR 2.1%CPA $13.10

⚡

“48h flash” — static

TikTok · Spark ad

CTR 1.4%CPA $19.60

Budget pacing — day 20 of 30$48,260 / $72,000 (67%)

Pacing on target. At current CPA the remaining budget buys ≈ 1,920 more conversions.

What we’re seeing

📈

Meta Reels is carrying the launch. The 15s cut converts 34% cheaper than the campaign average — we’ve shifted an extra $400/day into it as of Apr 24.

📉

TikTok CPA is drifting up ($19.60, +22% WoW) as the flash-sale angle fatigues. Recommend refreshing creative before adding spend.

🔎

Email retargeting quietly prints: smallest spend, best ROAS (6.8×). There’s headroom to double the audience with a lookalike.

Decision needed by Friday: shift $6k of remaining TikTok budget into Meta Reels + email lookalikes? Pin your call on this line and we’ll action it same-day.— Ella, Bluebird Digital

Bluebird Digital · figures from platform APIs, deduplicated · this page updates as the campaign runs